Insights Beau Falgout Insights Beau Falgout

Communicating Out of a Crisis: How USC Strengthened its Relationship with Key Constituents and Revived its Reputation

In August 2020, Rose Ritch, a Jewish USC student, stepped down from her role as student body Vice President amid an online campaign launched by fellow students calling for her resignation due to her vocal support for the State of Israel and Zionism. In November of that year, a Title VI complaint was submitted on Ms. Rich’s behalf by the Louis D. Brandeis Center for Human Rights, alleging that the University had enabled a hostile environment of anti-Semitism on campus. In July 2022, the U.S. Department of Education announced it had opened an investigation into this complaint. The investigation is ongoing.

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Insights Amelia Fogg Insights Amelia Fogg

Adidas & Ye: Better Late Than Never?

A company’s core values should reflect its beliefs and the guiding principles that inform its conduct. In today’s world, with consumer skepticism of major corporations at an all-time high, it’s critical that those core values inform all significant corporate decisions and, importantly, all communications related to those decisions. Any perceived discrepancy between a company’s stated values and its actions can severely undermine its credibility with consumers. Again, communications are key to ensuring that consumers and other stakeholders, who are increasingly expecting companies to be responsible stewards and corporate citizens, can feel confident that a company is making good on its promises.

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Insights Beau Falgout Insights Beau Falgout

With the Supreme Court Considering Affirmative Action, University Administrators Can’t be Silent

Since the Supreme Court’s 2003 decision in Grutter v. Bollinger, federal law has permitted academic institutions to consider race as one of multiple factors in evaluating an individual’s candidacy so long as that consideration helps further the goal of cultivating a diverse student body. This term, the Court will hear oral arguments in a pair of cases challenging the constitutionality of affirmative action and whether an applicant’s race can be considered in the college admissions process.

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Insights Tierney Anderson Insights Tierney Anderson

A Different Approach to the McDonald’s ‘McExit’: Leading with Your Values

A company’s core values should reflect its beliefs and the guiding principles that inform its conduct. In today’s world, with consumer skepticism of major corporations at an all-time high, it’s critical that those core values inform all significant corporate decisions and, importantly, all communications related to those decisions. Any perceived discrepancy between a company’s stated values and its actions can severely undermine its credibility with consumers. Again, communications are key to ensuring that consumers and other stakeholders, who are increasingly expecting companies to be responsible stewards and corporate citizens, can feel confident that a company is making good on its promises.

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Insights Nate Johnson Insights Nate Johnson

The Clock is Ticking on Roe v. Wade … and on How to Respond to it Being Overturned

Since the COVID-19 pandemic began in 2020, I have often reflected on what matters most in my life – family, autonomy, empowering others, and flexibility increasingly became top-of-mind. In late 2021, a small group of strategic communications professionals and I – who would soon make up the founding team at August – were united by these core values, and set out to build a business around them that catered to the modern employee.

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Insights Jenny MacMichael Insights Jenny MacMichael

Why I Joined August as Head of Employee Development and Empowerment

Since the COVID-19 pandemic began in 2020, I have often reflected on what matters most in my life – family, autonomy, empowering others, and flexibility increasingly became top-of-mind. In late 2021, a small group of strategic communications professionals and I – who would soon make up the founding team at August – were united by these core values, and set out to build a business around them that catered to the modern employee.

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Insights Nate Johnson Insights Nate Johnson

A Hack for the (Digital) Ages: Assessing Wormhole’s Communications Response Following $320 Million Breach

If this week’s $320 million Wormhole hack had been a brick-and-mortar bank robbery, it would have ranked among the largest in history. But in the realm of cryptocurrency and decentralized finance (DeFi), the Wormhole hack clocks in as only the fourth-largest digital asset heist of the past 10 years—and events like these are only becoming more frequent.

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