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      <image:loc>https://augustco.com/wp-content/uploads/elementor/thumbs/The-Worst-Time-to-Visit-McDonalds-FT-BLOG0823-711a27313d1a448baf4db4817310ff5d-rdd0rxq1talx23ecwr1j1rr35vze6j3ukbk39sqv1c.webp</image:loc>
      <image:caption>Nuggets of Wisdom: Comparing the Responses of Boar’s Head and McDonald’s to their Respective Food Safety Recalls</image:caption>
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    <image:image>
      <image:loc>https://augustco.com/wp-content/uploads/elementor/thumbs/boars-head-meats-rdd26flwyvqgry1s1ku0010k1339p5kq6995exvgrk.webp</image:loc>
      <image:caption>Ham-Fisted Crisis Management: A Disaster at Boar’s Head</image:caption>
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    <image:image>
      <image:loc>https://augustco.com/wp-content/uploads/elementor/thumbs/SPJ7HJKNCNIMBAFMHUZRZMEB2U-rdd27y4jz9t3hbul78ed0n9ahfmk3ll5pr3b8zmmqo.webp</image:loc>
      <image:caption>Restoring Trust – Communications Lessons from the Boeing Crisis and the Company’s Promising First Step Toward Recovery</image:caption>
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    <image:image>
      <image:loc>https://augustco.com/wp-content/uploads/elementor/thumbs/dal_laxt3-152-re5js7ua26vh4n3ir813gy05jkbdfihzs4dw7dkr6o.jpg</image:loc>
      <image:caption>It Wasn’t Me: Lessons Learned from Delta’s CrowdStrike Debacle</image:caption>
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    <image:image>
      <image:loc>https://augustco.com/wp-content/uploads/elementor/thumbs/p-2-91037949-change-healthcare-cyberattack-pharmacies-re5jxymrtqqk2ur57pf0phtk8c04gxaxwjwps9255s.jpg</image:loc>
      <image:caption>Your Vendor is the Victim of a Cyberattack. Now What?</image:caption>
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    <image:image>
      <image:loc>https://augustco.com/wp-content/uploads/elementor/thumbs/tingey-injury-law-firm-6sl88x150Xs-unsplash-re5k3c9ixm3miixvt145z4yilphqiknnb6aqn931k0.jpg</image:loc>
      <image:caption>Communicating about Enforcement Actions – Strategic Questions and Answers</image:caption>
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      <image:caption>August Recognized in Chambers and Partners’ 2024 Guides for Excellence in Litigation and Crisis Communications</image:caption>
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      <image:caption>The “Resignation” of Boeing CEO David Calhoun</image:caption>
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      <image:caption>August Conversations: Transitioning from Law to Strategic Communications</image:caption>
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      <image:caption>FIFA Flop in the Shadow of Qatar</image:caption>
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      <image:caption>ESG Newsletter | Volume 07</image:caption>
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      <image:caption>Financial PR Vet Cholis Joins August</image:caption>
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      <image:caption>Law360: Ex-Revlon GC Joins PR Firm As Senior Managing Director</image:caption>
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      <image:caption>Insider: August’s Head of Blockchain, Digital Assets, and Fintech Weighs in on Recent PR Hirings in the Crypto Space</image:caption>
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      <image:caption>PR Week: Q&amp;A with August CEO Steven Goldberg</image:caption>
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      <image:caption>August Named in Chambers and Partners’ 2026 Guides for Excellence in Crisis and Litigation Communications Support</image:caption>
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      <image:caption>Elizabeth Cholis Joins August as Senior Advisor</image:caption>
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      <image:caption>Jeremy Jacobs Joins August as Senior Advisor</image:caption>
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      <image:caption>August Recognized in Chambers and Partners’ 2025 Guides for Excellence in Litigation and Crisis Communications</image:caption>
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      <image:caption>Scott Deveau Joins August as Managing Director and Head of Financial Transactions and Shareholder Activism Practice in New York</image:caption>
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      <image:caption>August Recognized in Chambers and Partners’ 2024 Guides for Excellence in Litigation and Crisis Communications</image:caption>
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      <image:caption>Cari Robinson Joins August as Senior Managing Director in New York</image:caption>
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      <image:caption>Chris Patz Joins August as Managing Director in San Francisco</image:caption>
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      <image:caption>August Strategic Communications Opens Dallas Office</image:caption>
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      <image:caption>Ketan Sengupta</image:caption>
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  <url>
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      <image:caption>Mayra Hernandez Bergman</image:caption>
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  <url>
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    <image:image>
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      <image:caption>Shareholder Activism Hits New Record as Investors Push for More Deals</image:caption>
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      <image:caption>The Communications Dilemma for University Presidents</image:caption>
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      <image:caption>When Legal and Reputational Issues Intersect</image:caption>
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      <image:caption>It’s Personal: Strategic Communications Takeaways for White-Collar Criminal Representations</image:caption>
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    <image:image>
      <image:loc>https://augustco.com/wp-content/uploads/2025/09/TheBullCaseForEthCoverPageFINAL.webp</image:loc>
      <image:caption>From Division to Direction: Ethereum’s Leaders Rally Behind ETH’s Economic Story</image:caption>
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    <image:image>
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      <image:caption>“Stomp[ing] Loudly and Wield[ing] a Wet Noodle”: Analyzing the Rollout of President Trump’s Plan to Lower Pharmaceutical Drug Prices</image:caption>
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    <image:image>
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      <image:caption>Breaking Down Wall Street’s Response to Overwork Outcry</image:caption>
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      <image:caption>Nuggets of Wisdom: Comparing the Responses of Boar’s Head and McDonald’s to their Respective Food Safety Recalls</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://augustco.com/wp-content/uploads/2024/10/boars-head-meats.webp</image:loc>
      <image:caption>Ham-Fisted Crisis Management: A Disaster at Boar’s Head</image:caption>
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    <image:image>
      <image:loc>https://augustco.com/wp-content/uploads/2024/10/SPJ7HJKNCNIMBAFMHUZRZMEB2U.webp</image:loc>
      <image:caption>Restoring Trust – Communications Lessons from the Boeing Crisis and the Company’s Promising First Step Toward Recovery</image:caption>
    </image:image>
    <image:image>
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      <image:caption>It Wasn’t Me: Lessons Learned from Delta’s CrowdStrike Debacle</image:caption>
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    <image:image>
      <image:loc>https://augustco.com/wp-content/uploads/2025/11/p-2-91037949-change-healthcare-cyberattack-pharmacies.jpg</image:loc>
      <image:caption>Your Vendor is the Victim of a Cyberattack. Now What?</image:caption>
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    <image:image>
      <image:loc>https://augustco.com/wp-content/uploads/2025/11/tingey-injury-law-firm-6sl88x150Xs-unsplash.jpg</image:loc>
      <image:caption>Communicating about Enforcement Actions – Strategic Questions and Answers</image:caption>
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    <image:image>
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      <image:caption>The “Resignation” of Boeing CEO David Calhoun</image:caption>
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    <image:image>
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      <image:caption>August Conversations: Transitioning from Law to Strategic Communications</image:caption>
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      <image:loc>https://augustco.com/wp-content/uploads/2026/03/FIFAKiss.webp</image:loc>
      <image:caption>FIFA Flop in the Shadow of Qatar</image:caption>
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      <image:caption>ESG Newsletter | Volume 07</image:caption>
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    <image:image>
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      <image:caption>ESG Newsletter | Volume 06</image:caption>
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      <image:caption>What the PGA Tour Could Have Learned by Watching The Contender</image:caption>
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      <image:caption>ESG Newsletter | Volume 05</image:caption>
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      <image:caption>ESG Newsletter | Volume 04</image:caption>
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      <image:caption>ESG Newsletter | Volume 03</image:caption>
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      <image:caption>ESG Newsletter | Volume 02</image:caption>
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      <image:caption>ESG Newsletter | Volume 01</image:caption>
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      <image:caption>August Response to Mass Shootings</image:caption>
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      <image:caption>A Hack for the (Digital) Ages: Assessing Wormhole’s Communications Response Following $320 Million Breach</image:caption>
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  <url>
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