Reputation Management for Individuals
Reputation management for individuals facing litigation, investigations, or scrutiny, from former attorneys, journalists, and communications advisors.
Who we represent
August represents senior executives and general counsel, board members, founders, public figures, and high-profile individuals facing white-collar criminal matters, government and regulatory investigations, civil litigation or other reputational challenges. These professional and often personal situations can quickly become all-encompassing crises that require disciplined, fact-based communications and media strategies tailored to the audiences that matter most.
Our approach to personal reputation management
Drawing on our deep expertise in litigation support, investigations, crisis communications, and reputation management, August partners closely with our clients and their advisors to ensure communications and media strategies meaningfully support their legal objectives and broader reputational interests. Our approach is grounded in disciplined judgment, narrative clarity, and thoughtful execution.
We recognize that statements made by individuals and their representatives can carry legal consequences, shape investigative outcomes, and affect personal and professional futures. With these considerations in mind, we execute proactive strategies that appropriately advance legal and long-term reputational objectives, while also advising when restraint may better serve a client's interests.
Each engagement begins with a precise understanding of the facts. In close collaboration with legal counsel, we develop a core narrative grounded in the facts that balances reputational and legal considerations and provides a consistent framework as the matter unfolds. We are careful not to get ahead of the facts, and we frame information with the context necessary to be understood objectively – including the timelines, motivations, and key background points that may otherwise be overlooked. Where appropriate, we engage with reporters, cultivate supportive third parties, and prepare messaging for the various scenarios a matter may take, including the possibility of a leak.
Why choose August for personal reputation management
Deep experience
August has extensive experience guiding individuals understands the unique nuances and priorities when an individual’s reputation is on the line.
Senior-level involvement
August’s senior team members are deeply involved in each engagement.
Media relationships and expertise
August has longstanding relationships with journalists at key outlets and extensive experience engaging with the media to ensure journalists understand the facts and our clients’ positions to drive better media coverage outcomes.
Litigation experience
August draws on the deep expertise of its team, which includes former practicing attorneys and other professionals from the legal field, to develop messaging and communications strategies that balance reputational and legal considerations while accounting for the nuances and risks associated with litigation, investigations, and enforcement actions.
Contact us
To discuss a current or potential matter confidentially, contact us.
Related practice areas
Matters involving individuals are often connected to proceedings affecting a company, and communications strategies must account for both. Where a situation involves an organization as well as the individuals associated with it, our Crisis Management and Litigation & Investigations practices work alongside our individual representation practice to align messaging with each party's legal and reputational objectives. View all practice areas.